Monday, August 2, 2010

lost in val sinestra

This is a really clever campaign idea integrated with facebook connect. It is advertising a horror movie. What is so good about it is that it seamlessly blends a fiction trailer with photos and names from your pool of facebook friends, making you feel somewhat invested in the storyline because your friends are part of the cast.

What is a shame is that the film will most probably be shit...

this is my one

for the full effect make your own here

ps. also I like the use of subtitles allowing the campaign to both live in four different languages and then subsequently be shared between foreign friends.