This is a really clever campaign idea integrated with facebook connect. It is advertising a horror movie. What is so good about it is that it seamlessly blends a fiction trailer with photos and names from your pool of facebook friends, making you feel somewhat invested in the storyline because your friends are part of the cast.
What is a shame is that the film will most probably be shit...
this is my one
for the full effect make your own here
ps. also I like the use of subtitles allowing the campaign to both live in four different languages and then subsequently be shared between foreign friends.
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