Tuesday, August 31, 2010

facebook coca cola village

really like this basically because it is the first time that I've seen facebook integrated into the physical world so effectively. good yah?

schweppes bottle oeiras from Pony Tale on Vimeo.

Schweppes campaign from Portugal.

I like it a bit, because its in out there in the real world, and stunty things like that usually get noticed.

What I find less impressive is the message that is being conveyed; I don't quite get it, is it saying "when you open a bottle of schweppes it'll just spray everywhere" or "so good it'll make you jizz?". Je ne sais pas.

interactive google maps experimental project...

set to the tune of the world's greatest band, Chris Milk has used html 5 to create a wonderful project.

users enter the postcode from where they spent their childhood years, and are ushered into a visual whirlwind, that involves mapping from google and streetview, intertwined with pre-shot footage and 3D graphics to create the definition of lush.

On top of all that you are enabled to leave a postcard in your area, with a picture or a message for your previous neighbours...


Wednesday, August 11, 2010

absolut from '08

this part of a series of films commissioned by absolut.
I think they gave the actors free reign on the creative.

whats good about it? when you give people that much freedom, it allows them to really put a personal stamp on it, which when the talent is right, can have some decent results. I also like it because its quirky and I like wigs.

what don't i like? i think maybe the comedy used is too niche, not enough people get it.

Tuesday, August 10, 2010

hell pizza

this is a bit similar to our keeping keeley campaign, but dare I say, better?

its a pizza company from New Zealand. the protagonist is a delivery guy trying to get a pizza to a customer. the context is a zombie ridden world. and unsurprisingly they have nz accents, which is always a winner in my books.

the format is a sequence of videos, each with a choice at the end, which results in continuing the mission or dying. when you reach the end of it all you are presented with the opportunity to win a years supply of pizza.

whilst the first video has clocked close to 800k (in about a week), 5 videos later its still clocking 250k, which is pretty good. i don't know how much of that is outside of nz, but i do know if i ever go there i'll be eating a Hell Pizza.

why do i like it? because its funny, watchable, and I used to love those choose your own adventure books when I was a kid...

Monday, August 2, 2010

lost in val sinestra

This is a really clever campaign idea integrated with facebook connect. It is advertising a horror movie. What is so good about it is that it seamlessly blends a fiction trailer with photos and names from your pool of facebook friends, making you feel somewhat invested in the storyline because your friends are part of the cast.

What is a shame is that the film will most probably be shit...

this is my one

for the full effect make your own here

ps. also I like the use of subtitles allowing the campaign to both live in four different languages and then subsequently be shared between foreign friends.