facebook coca cola village 4:52 AM

really like this basically because it is the first time that I've seen facebook integrated into the physical world so effectively. good yah?

schweppes bottle oeiras from Pony Tale on Vimeo.

Schweppes campaign from Portugal.

I like it a bit, because its in out there in the real world, and stunty things like that usually get noticed.

What I find less impressive is the message that is being conveyed; I don't quite get it, is it saying "when you open a bottle of schweppes it'll just spray everywhere" or "so good it'll make you jizz?". Je ne sais pas.

interactive google maps experimental project... 3:18 AM

set to the tune of the world's greatest band, Chris Milk has used html 5 to create a wonderful project.

users enter the postcode from where they spent their childhood years, and are ushered into a visual whirlwind, that involves mapping from google and streetview, intertwined with pre-shot footage and 3D graphics to create the definition of lush.

On top of all that you are enabled to leave a postcard in your area, with a picture or a message for your previous neighbours...

http://thewildernessdowntown.com/

absolut from '08 6:03 AM

this part of a series of films commissioned by absolut.
I think they gave the actors free reign on the creative.

whats good about it? when you give people that much freedom, it allows them to really put a personal stamp on it, which when the talent is right, can have some decent results. I also like it because its quirky and I like wigs.

what don't i like? i think maybe the comedy used is too niche, not enough people get it.

hell pizza 3:55 AM

this is a bit similar to our keeping keeley campaign, but dare I say, better?

its a pizza company from New Zealand. the protagonist is a delivery guy trying to get a pizza to a customer. the context is a zombie ridden world. and unsurprisingly they have nz accents, which is always a winner in my books.

the format is a sequence of videos, each with a choice at the end, which results in continuing the mission or dying. when you reach the end of it all you are presented with the opportunity to win a years supply of pizza.

whilst the first video has clocked close to 800k (in about a week), 5 videos later its still clocking 250k, which is pretty good. i don't know how much of that is outside of nz, but i do know if i ever go there i'll be eating a Hell Pizza.

why do i like it? because its funny, watchable, and I used to love those choose your own adventure books when I was a kid...

lost in val sinestra 2:50 AM

This is a really clever campaign idea integrated with facebook connect. It is advertising a horror movie. What is so good about it is that it seamlessly blends a fiction trailer with photos and names from your pool of facebook friends, making you feel somewhat invested in the storyline because your friends are part of the cast.

What is a shame is that the film will most probably be shit...

this is my one

for the full effect make your own here

ps. also I like the use of subtitles allowing the campaign to both live in four different languages and then subsequently be shared between foreign friends.

holden loves it because: people get to come in, do something and then take it away.

what's beef? 2:01 AM

beef is when you're crew rolls 30 people deep

So I've posted this guy before. Hes an animator from Brighton. My opinion is that he is THE shit.

I like the video because of the evolution through repetition. Does that last sentence make sense? I don't know.

This is his website

Hes done ads for e4 and some stuff for the beeb.
We should keep him in our heads if we ever need weird animation...

short video to promote coke's new energy drink BURN

http://www.youtube.com/watch?v=JIH_CV1tMpw

Homework - Fissa Tune (Exploited Records) from exploited records on Vimeo.

So Huggies actually have a limited addition denim diaper range... amazing.

interesting 3:21 AM

fuck votes

acapella group doing rain

woweeeee 4:02 AM

pretty song and nice homemade video...

Diet Mtn. Dew ! from Lana Del Rey on Vimeo.

mario violin 1:40 AM

i am not an artist 7:16 AM

http://iamnotanartist.org/

Bret Ratner merging blurring the lines between film and advertising... 4:17 AM

"Many Hollywood directors make TV commercials, but no one before Ratner has so aggressively blurred the line between corporate work and his day job. With the film studios cutting back, he sees a future when directors increasingly buddy up with companies, exchanging advertising concepts and product placements for money to make and market movies. "Filmmakers should align themselves with brands," says Ratner, 40. "They can help each other.""

original article

http://jetueunami.com

The site built to give users an insight into criminal investigation, by nominating their friends to be killed (virtually). The aim was for 1 million visits, this was subsequently smashed twenty fold...

Oh yeah, and good luck cause its all in French...